What costs less than a penny an impression
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An average optimized release will:
Be read by well over 100,000 people (journalists, industry analysts and prospective customers). Be published on more than 850 other web sites. Have an average cost per read of less than 1 cent (or a CPM of about $8 for you media folks).
Want to try it? Here are four basic steps to successfully optimize an existing press release.
Decide which search terms to target with your press release. Search terms are the words and phrases your target audience might type into a search engine in order to find your web site. There's a definite art to selecting search terms, but you can get a lot of good information from Wordtracker.
Use the search terms in the headline
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Build links into the release that point to related pages on your web site. Search engines consider the number and quality of links pointing to a site when determining rankings. To further impact rankings, include your search terms in the text of the links themselves.
Distribute the release via PRWeb, an electronic distribution system built just for the Internet. Pony up for paid distribution - while PRWeb has an option to distribute your release at no charge, you won't get nearly as many benefits by using that option.
What happens next?
The release shows up nearly instantly in both Google News and Yahoo News. These news engines have over 27 million unique visitors a month in total. Often
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The release is fed across the Internet and picked up by other sites that publish syndicated content. Your release shows up on numerous other sites -- again, building awareness and site visitors.
It's emailed to appropriate segments of an opt-in email database of over 100,000 journalists. So, in addition to the online marketing benefits
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A web page is created for your release on PRWeb's site. If you've built links pointing to your site into the release, every time your release is posted somewhere on the web, it creates more links pointing to your site.
Consider extending your traditional PR efforts to the online world. Optimizing press releases is a cost-effective, measurable tactic for increasing your position in search engine rankings and building traffic to your site. We've been doing it for over a year and a half - let us know if we can help you reap the benefits of this powerful marketing medium.
If you are considering purchasing a UV sterilizer
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Take a look at some of the more common questions that people have about their UV sterilizers when bought from leading manufacturers.
Should I Test My UV Sterilizer?
Absolutely, your UV sterilizer should be tested on a weekly basis to ensure that it is providing the results that it should be. The tests should be done using spore tests that will help to verify that your UV sterilizer is producing proper sterilization cycles each and every week.
Is There a Load Capacity for My UV Sterilizer?
All sterilizers will have a load capacity and this capacity should be stuck to stringently. If you overload the chamber inside your sterilizer it will prevent from performing as it should and it could fail a spore test. Actually the primary reason for sterilizers to fail spore tests is down to exceeding its load capacity.
Always ensure that you are aware of the load capacity of your sterilizer and make sure that you adhere to it at all times.
Is There a Specific Temperature Required For Operating My Sterilizer?
This depends on a number of factors. Each and every UV sterilizer will have recommended temperatures that should be used in certain instances but there are no set temperatures. The right temperature required will depend on a number of different variables such as the length of the sterilization cycle
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How Regularly Should I Clean the Sterilizer?
In much the same way that testing your sterilizer is important, cleaning is also of primary importance. It should be done a weekly basis if you use it regularly but a little less often if you only use it sparingly. You should be using a proper sterilizer cleaner to clean your UV sterilizer by applying it during a single empty cycle.
Why is it Important to Use Distilled Water?
One of the most essential things to remember when using a sterilizer is that it is essential that you only use distilled water. This is because distilled water is free from the mineral deposits and corrosive elements that are found in regular tap water. These elements can impair the performance of the sterilizer and it will not be able to produce the required results.
Summary
Now that you have a better idea of how to use, clean
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